“What you guys do with all that data and those massive spreadsheets is scary, but it’s pretty cool.”

The future of Market Research is moving from just asking or listening to people, to one where we can simulate an ‘interactive real world’, predict what consumers will do and how they will respond to help marketers make better decisions.

This is the space where Colmar Brunton’s Marketing Science team operates.  It’s about understanding the relationships between what people say, feel and do. 

The sort of questions we help our clients answer are:

• How do we improve customer loyalty?
• Which of my media channels has the best ROI in our latest campaign and how could we optimise the marketing mix?
• What pricing strategy will maximise our portfolio profitability?
• What are the different segments in my market and how strong is my brand in key segments relative to competitors?
• What market share should I expect for the launch of a new product, and where is that share coming from?

Marketing Science is where science meets business, and our team is here to simplify the wealth of survey data to deliver actionable results.

If you have any questions you need help answering, contact our team today. 

Duncan Smith
T 64 9 919 9224 | M 64 029 919 9224 |E This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Colmar Brunton is New Zealand's most well-known and trusted market research company