Great brand strategies are driven by consumer insights. But the insights need to be carried forward with vision that can imagine the unimagined, to think in the future tense, so that consumers are engaged and delighted with the brand’s product or services.
We know it's as important to understand the brand and business realities as the consumer issues. We apply deep intelligence to any strategic challenge, bringing to bear our wide local knowledge and experience as well as drawing on our global knowledge bank. And we always aim to give clear, unambiguous strategic recommendations.
Colmar Brunton works across multiple categories and solutions, starting with our clients business outcomes in mind. We offer extensive in house specialisms as well as proven solutions provided by our global partner Millward Brown.
Companies that succeed in the future will be differentiated through strategies adopted as a result of better understanding their customers and potential customers. Our specialists tailor the most appropriate approach to meet your needs. Often this includes a mix of methodologies to ensure we get optimal outputs to drive the right business decisions. This is becoming even more fundamental to business success as markets become more dynamic and competitive and channels increasingly global and fragmented.
Qualitative research is essentially about the lived reality of your consumers, customers, or clients as we seek to understand the most discreet nuances that can make big differences in marketing decisions. All people have emotional needs and establish relationships with the things around them. Our team is focussed on uncovering…
Colmar Brunton has a strong 30 year history in Needs Based Segmentation and Marketing Science. In addition to this, as part of Millward Brown, we are a global powerhouse of brand knowledge with a network spanning 50+ countries. We offer the most thorough suite of solutions from understanding and measuring…
Colmar Brunton is the only research company to have a dedicated Youth Research department, CBYouth. We define 'youth' as 14-30 year olds and we have a panel of bright, connected, interested young people who are available to take part in various types of research including online forums, surveys, blogging and…
In 1994, we recognised the special needs of public sector research buyers and were the first to establish a distinctive Social Research Agency. We have assembled the skills and experience of researchers with a passionate belief in using research to help achieve social goals, into a structure that acknowledges the…
“What you guys do with all that data and those massive spreadsheets is scary, but it’s pretty cool.” The future of Market Research is moving from just asking or listening to people, to one where we can simulate an ‘interactive real world’, predict what consumers will do and how they…
Human beings are equipped with a perfect set of instruments for the selection of what to eat, wear, smell, hear, see and do. Sensory Evaluation is the science which uses these instruments to evaluate products, brands, ideas and services, in fact virtually every facet of the world around us. Although the…
Colmar Brunton has a range of specialist research panels. Every person on these panels has been screened and profiled so that we can ensure access to the right respondents quickly and accurately. We continually maintain our panels to ensure that panellist information is accurate and up to date. CBclique Panel…
Colmar Brunton conducts tailored surveys including telephone surveys, face-to-face surveys, online surveys, and postal surveys. Each year we conduct, analyse and report on approximately 400,000 online, 140,000 CATI interviews, and 6,000-12,000 face-to-face interviews (varies depending on what face-to-face surveys are in-field). We have over 100 telephone interviewers and over 100…
Email:
info@colmarbrunton.co.nz
Auckland:
Level One, 6-10 The Strand
Takapuna, Auckland. NZ
+64 9 919 9200
Wellington:
Level Nine, 101 Lambton Quay
Wellington, NZ
+64 4 913 3000
Interested in joining the Colmar Brunton team? Get started by reviewing our job board.
Join one of our panels and be rewarded for sharing your opinions so we can help business to deliver great products and services.
