Now that Facebook is a publicly traded company with shareholders to satisfy, the ongoing question of whether it will…
New media channels are emerging all the time, and marketers are often unclear how to choose among them. While…
It seems that everywhere we turn these days we see or hear something about "big ideas." Major global…
The success of marketing communication is judged on a variety of factors, and one of the fundamental criteria is…
Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns.…
The growth of online video is a current hot topic in the world of digital advertising. There is…
The success of marketing communication is judged on a variety of factors, and one of the fundamental criteria is that…
Our very own Vanessa Clark on having a point of view on Social Media websites. Click here to…
In today's complex and busy world, brand names are everywhere—plastered all over websites, inside subway cars, on the…
"Doing well by doing good" - is that really attainable? We have always thought so, but now we…
"Doing well by doing good"— is that really attainable? We have always thought so, but now we have proof.…
While at an overall level, men and women give similar ratings to ads, they respond differently to individual ads.…
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