Easy to use interactive online forums

e-Qual is taking the conversation back to consumers in their own space and time. It’s an online forum that combines proven qualitative techniques with exciting new user friendly technology that essentially takes Qual research back to its ‘in home’ origins.

The benefits of using this approach are many. You can save time and money through the great reach and range of people we can talk to at one time, as well as achieve a depth and level of revelation that is most often superior to more traditional interview approaches. e-Qual also combines beautifully with ethnography to provide a well-rounded ‘tradigital’ approach for greater breadth, depth and all round value.

e-Qual can also deliver real time numbers behind the comments, through simple, sharp  polls and short surveys.

And users and clients love it!

“This has been a new experience for me and an interesting one. Once I began to think about the questions I got really involved, and much more "surfaced" than I would have expected, and I found I had more to say than I thought I would”

“I loved the tools, they were easy and fun. It was also well constructed and paced to suit my daily activities”

“This forum was well presented, well done. I would be honoured to be asked to do another.”

For more information please contact:

Vanessa Clark - Auckland
T 64 9 919 9280 | M 64 21 1917 917 | E This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Colmar Brunton is New Zealand's most well-known and trusted market research company