Identifying the opportunities to make your communications dollars go further.
CrossMedia Research™ is a big step forward in the sophistication of media evaluation. It is a best practice modelling technique that disentangles the effects of exposure to a wide range of media activities, tells you what each one added to the brand, and how they worked together in achieving brand and communications outcomes.
This exposure based research allows you to optimise reach, frequency and duplication against diminishing returns for each media and the campaign.
The result? Better ROI and extended campaign impact.
It answers questions like:
- How did my campaign perform?
- What role did each media play in achieving my brand and communication goals? Where were the synergies across media?
- What was the cost efficiency in delivering brand uplifts?
- How can I optimise moving forward?
For more information please contact:
Jacqueline Ireland
T 64 9 919 9230 | M 64 21 546 349 | E
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Duncan Smith
T 64 9 919 9224 | M 64 029 919 9224 | E
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Colmar Brunton is New Zealand's most well-known and trusted market research company
