A pioneer of the market research industry in New Zealand, Dick has built Colmar Brunton into the leading New Zealand market research company. As a result he has formed a clear view of what works and what doesn’t when it comes to successful business.
He firmly believes that brands that genuinely put customers first make more money than those who put shareholders first.
He is chief flag bearer for Colmar Brunton’s ‘Better Business, Better World’ vision, which aligns perfectly with his personal crusade that businesses need to embody a big ideal in order to be successful, along with a relentless commitment to great customer experience. This in turn makes the world a better place to be in.
Having been admitted to the Marketing Hall of Fame in 2005, and becoming a life member of the MRNZ in 2010, there is no sign of Dick slowing down as his illustrious 37 year career in the market research industry continues to flourish. He has written numerous articles, delivered many speeches and continues to be in great demand for workshops on leadership, marketing and branding.
Dick co-founded Colmar Brunton in 1981, after cutting his teeth at ACNielsen and becoming MD of Survey Research (now RI). He is a keen boatie and fisherman, and having whiled away many hours in pursuit of the ‘big one’ has some good fishing stories to tell.
