Christine knows all about how to optimise appeal to ALL the senses when it comes to consumer products. She firmly believes that great brands deliver great product experiences, and that’s what drives successful sales. Christine relishes working with clients to identify successful new products and then help to turn those winning ideas into commercial success.
Christine’s distinguished career in Sensory started with running trained panels for Fonterra, later becoming manager of Fonterra’s Auckland Sensory Centre. She has worked in both New Zealand and Australia conducting many trans-Tasman studies in the process. Christine has presided over studies in many categories from premium skin care to pet food, with frequent forays into bread, beverages (of all types and forms) and dressings along the way. Just prior to joining Colmar Brunton in 2007 she was Managing Director of a specialist sensory company and has a wonderful flair for finding innovative ways to identify future stars in the product stable.
A dedicated foodie, even when she’s not working she loves being in the kitchen, creating new dishes and cooking up a storm for family and friends.
