A quantitative maestro, there’s not much Chris doesn’t know about consumer segmentation, brand positioning and tracking. Furthermore, he’s an expert at developing new research tools and online panels. With his vast knowledge and fine eye for detail he ensures his studies deliver future focused outputs. This is key to identifying opportunities and issues early, so that business strategy development is strongly guided by consumer and market insight.
Chris joined Colmar Brunton just one month after its inception in 1981, and has been instrumental in developing business across New Zealand, Asia and the Pacific. He has vast experience in many FMCG categories, being particularly highly regarded for his work in the alcohol and beer categories.
Besides being an expert in the research and statistics field Chis is a connoisseur of fine wine and food, with some golf thrown in to provide a bit of balance.
