- How do I get to understand my most important target consumers or customers?
- How do I find out if the people I am targeting are the right people?
- How do I find exactly who likes my products and why they are buying them?
- How do I identify what my brand should stand for?
- How do I measure my advertising?
- How can I get the best ROI on my advertising spend?
- How can I ensure my advertising is going to work?
- How can I find out what advertising channels I should be using to reach my target audience most effectively?
- How can I measure the strength of my brand against my competitors?
- Can I buy the results of research that you have done for other companies?
- What's the difference between qualitative and quantitative research?
- How long does it take to complete a research project?
- How do you recruit participants/respondents/contributors?
- How come research companies charge different prices for the same piece of research?
Answers
1. How do I get to understand my most important target consumers or customers?
By talking to them in depth to really get to know them and how to meet their needs better than your competitors. Also to identify your brand's strengths and weaknesses in relation to current and potential users. Find out more about understanding your market Click here
2. How do I find out if the people I am targeting are the right people?
By getting a full understanding of the consumer motivations in your market or category you will be able to clearly identify your target consumers. Find out more about segmenting your market Click here
3. How do I find exactly who likes my products and why they are buying them?
By getting a full understanding of the consumer motivations in your market or category you will be able to clearly identify your target consumers. Find out more about segmenting your market Click here
4. How do I identify what my brand should stand for?
By getting a thorough understanding of the people that use your brand, what they value in a brand and what makes a brand stand out in the category. People 'bond' to brands that meet a core emotive need, so the key is to have a clear picture of those people you want to connect with at an emotional level as well as the purely functional. For more information on how to achieve this Click here
5. How do I measure my advertising?
By tracking the performance of your communications amongst those in the population you are wanting to reach. Find out more about our SpeyeTrack
6. How can I get the best ROI on my advertising spend?
Research is the springboard to great ads. Central to our approach is identifying how advertising can be optimised to ensure it will hit the mark. Our LinkTM system was developed after many years of observations from tracking advertising campaigns in real life. Link copy testing draws its strength from 30 years of experience. Find out more
7. How can I ensure my advertising is going to work?
Research is the springboard to great ads. Central to our approach is identifying how your ads can be optimised to ensure they have the desired impact. Our LinkTM system was developed after many years of observations from tracking advertising campaigns in real life. Link copy testing draws its strength from 30 years of experience, find out more
8. How can I find out what advertising channels I should be using to reach my target audience most effectively?
Colmar Brunton have a best practice modelling technique that disentangles the effects of exposure to a wide range of media activities. Find out more
9. How can I measure the strength of my brand against my competitors?
It is essential to have an accurate and detailed understanding of your brand's key strengths and weaknesses and explore your options for growing market share. Colmar Brunton's approach presents you with a complete picture of your brand's current competitive position. Find out more
10. Can I buy the results of research that you have done for other companies?
No sorry. Our clients contract us to carry out research on their behalf and they own the results. We can design a research project to suit your needs or if you have some questions you would like answered but don't feel you need a whole research project to answer them, you can buy single questions in Colmar Brunton's Omni surveys. Click here to find out more
11. What's the difference between qualitative and quantitative research?
Qualitative research is about exploring consumer motivations and behaviours in depth and identifying potential or latent opportunities to improve products or services. It's not about talking to lots of people, but rather about talking to enough of the right people in depth to understand what's happening in the category, industry or market. For a more detailed explanation click through to Qualitative Research
By contrast, quantitative research is about breadth of information and representativeness. Quantitative research provides a numerical understanding of the world through measurements and proportions. It enables us to make sense of a topic through a through classification of its categories. For a more detailed explanation, click through to Quantitative Research.
12. How long does it take to complete a research project?
It depends on the complexity of the project (e.g. number of participants, locations, length of questionnaire/discussion, methodology used). The key research phases that influence the overall duration of a project are: recruitment, fieldwork and analysis. You'll need to discuss your needs with one of our senior researchers who will be able to work out a tailored research plan. Click here to read more about our Expert Solutions
13. How do you recruit participants/respondents/contributors?
There are different ways we can recruit people, mainly making contact through an online survey or over the phone. Panels consist of people who have consented to be contacted for research. We have our own panel, CBClique, as well as specialist panels. In addition to this we are the only research company with access to the FlyBuys panel. This means that we have access to a large number of diverse households in New Zealand. At times we also use a list of potential participants provided by the client commissioning the research. Click here
14. How come research companies charge different prices for the same piece of research?
Price is usually a reflection of many factors that impact on research: existing knowledge of clients commissioning the research and their market, expertise of the researchers and the knowledge and experience they bring to the design of the research, sophistication of research tools and analysis, and strategic guidance to drive breakthrough business strategies. Find out more about Colmar Brunton's expert team, click through to About Us; Implementing Strategy; Expert Solutions
If you can't find the answer to your question or a solution that sounds like what you need, please click on Contact Us and email us your question and contact details and we'll be in touch.
Alternatively if you wish to provide us with a brief please fill out the briefing template and email it to us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
